What makes a great website?
When done well a website is smart intuitive and engaging, done wrong and it can spell disaster. The best businesses have the best websites, it’s a fact, and for good reason. Studies show that up to 75% of consumers judge a business’s credibility on their website alone, and 60% of people won’t recommend a poorly designed website.
The scale of the web is staggering, thus making it an ideal place to attract customer and generate new leads. Most new business start-ups are web based only and have no physical location or in-store products; this makes generating web traffic a must. No traffic to your site literally means no sales.
Mobile phones are now as popular as the standard desktop pc and monitor. It’s estimated mobile devices account for more than 50% of all web traffic worldwide making responsive web design a must. Responsive web design is essentially adapting your website to match the proportions of a mobile screen. A mobile phone’s proportions differ to that of a desktop in that there is significantly more vertical space in comparison to horizontal space. Media queries are a type of CSS code that allows developers to apply styling at certain widths and on device types, making them ideal for mobile phones.
How to generate traffic?
You can either generate traffic organically or using paid ads. Organic traffic is traffic that you don’t pay for and can generate free of charge, whereas paid traffic costs real money and can be calculated using CPC (Cost per click) metrics.
The organic method can involve focusing on your SEO (search engine optimization) or using blogs to attract visitors. SEO is what google uses to measure the quality of your site, it uses bots to scan and index your website and confirm whether the quality is high or low using the google algorithm. A quick look on google search trends will tell you what words people search the most and what words your site should focus on.
A blog is a useful organic method as it attracts a variety of customers to your pages. If engaged the user may stay on your site for a few minutes which is a great metric and one that google will take notice of. The longer people stay on your website the more engaged google thinks they are, so rewards you with additional traffic.
Now for the paid options. Social media is an obvious choice and for good reason, Facebook has some of the lowest advertisement costs around and charges you for impressions rather than clicks. This can be an advantage or disadvantage depending on the quality of your ads, if your ad is of high quality and targeted correctly then you can have an extremely low CPC (cost per click). Facebook allows you to target by age, gender, demographic and interest, which is very useful if you’re targeting a niche.
The most obvious choice for paid ads is google ads, it works by using an auction style system where you bid on certain keywords and phrases. However, the CPC is often high and requires lots of capital to make using this platform worthwhile. Google often offers deep discount promotions where you can get free credit in return for your initial spending, at the time of writing the most common offer is $75 credit for $25 of spending.
The web is a vast and limitless place where competition is fierce. This article was just a very small fraction of the options out there, so we’d recommend you research further and find many other additional traffic generating methods.