Why Website Speed Matters

May 16, 2020

Pen and Paper Analytical Data

Why is speed useful?

Google is a business just like everyone else and wants people to use and enjoy its products as much as possible. Fast websites will always be prioritized ahead of slow websites. Browsing through a site that is snappy and quick to load is always and pleasant experience and a mile away from the frustrating experience of waiting for the pages to load of a slow site. Google knows this, so rewards the fast sites with additional traffic; a win for all. You get more visitors and Google gives its customers a more enjoyable experience.

Over 50% of online shoppers say that speed is vital for developing customer loyalty and Amazon found that every 100ms of delay cost them 1% in total sales. It’s important that your website is as fast as it can possible be.

When your pages are optimised a trickle-down effect will occur. Advertising will now be cheaper as your conversion rates are higher, so that £0.40 click now has a 10% conversion rate in comparison to the 5% rate previously due to the additional speed you’ve produced. Now you can generate twice the amount of sales at the same cost.

Customer Expectations

Customers today have incredibly high expectations and expect a site to be fast. Nearly 50% of customers expect a page to load in just 2 seconds or less and over 40% would tell a friend about their poor experience, something you must avoid.

If you want to improve user experience and care about first impressions then, look closely at load speeds. Users visiting your site have a vast amount of options to choose from, so show them what you have to offer as quickly as possible before they go to one of your competitors.

How to improve speed

The place to start is with your hosting provider, no matter how many code changes you make to your site a slow server is always going to be a slow server. Images and content should be retrieved from the server in minimal time.

Next is placing all your scripts in the rather than the tag, allowing the viewable content to load before the functional scripts. If scripts re loaded first, then customers won’t see your page content until of the scripts have finished loading.

Images should be compressed however, there is a fine line between compression and image quality. Too much compression and your image will look blurry, not enough compression the image will take longer to load. We’d deem an image that is 4mb or more as too large. If you insist on having large high-resolution images, then it’s vital that lazy loading is taken advantage of. Lazy loading is a method of loading that allows image to only load when they appear on the page due to you scrolling down or up. Images that you haven’t scrolled past or can’t see won’t load.

How can we help?

We’re proud to say that the service we offer is just as good if not better than our largest or smallest rival, and at a comparatively better price. All our packages that you can use to host your website take advantage of super-fast SSD speed that is 3x faster than the comparative HDD hardware that other web hosting providers offer. We don’t believe in handicapping your future growth by limiting website visitors, so include unlimited visitors on every package meaning you don’t have to worry about how many visitors you’re getting, after all increasing your visitor numbers should be encouraged.

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