Benefits of WordPress
Year after year one CMS (Content Management System) seems to rule them all, that being WordPress. It’s estimated almost 50% of all websites are WordPress sites, this must mean it’s a highly effective system, right? Well kind of.
WordPress is versatile and offers countless solutions and third-party software packages (also known as plugins), which means you can turn your site into literally anything. From the dream blog you’ve always wanted, to a trendy new ecommerce site, it’s as easy as pressing ‘add new plugin’. WordPress makes designing, maintaining and building your site super easy with its simple user interface and countless plugins, this is how it seems to the naked eye anyway.
Drawbacks of WordPress
Although effective, WordPress has worrying shortcomings, a staggering 90% of all hacked CMS sites are WordPress sites. This is no coincidence. A toxic mix of out of date software and sketchy plugins are to blame, as well as most WordPress sites being accessible by simply adding /wp-admin on the end of the URL, it’s really that simple. Anyone can gain access to your website login page by just pasting characters into the URL and believe me this spells danger. Any hacker worth his money can brute-force attack your site to gain your login and password. A Brute-force attack is where attackers submit many passwords and passphrases with the hope of stealing your details, having witnessed this first hand I can vouch at how effective this is.
One of the most important aspects of a website is speed. A slow website is a frustrating experience and one I’ve grown to hate. It’s not just me who feels this way, the statistics speak for themselves. Amazon found that 1/10 of a second decrease in page speed costs them 1% of sales and Google found that as page load time goes from 1 to 3 seconds the bounce rate increases 32%. A huge culprit for slow web pages is… you guessed it. WordPress! Most sites use too many plugins that load unnecessary scripts taking up valuable server space, leading to slow load times. Mobile page speeds are even slower as it’s difficult to optimise for a mobile device without coding experience. All this is multiplied by page builders, although convenient one major drawback is that a builder will generate far more code than a traditional hard coded site, leading to greater load times.
In conclusion, WordPress is great for those who want to get a site up and running as soon as possible. If you’re a hobbyist, blogger, or someone that wants to showcase your skills, you’d be crazy not to pick WordPress. It’s free after all. But if you’re a business that’s after growth an effective website should be your number one priority. A website should be an extension of your business’s beliefs (fast, efficient and customer friendly), and act as a crucial part of your customers journey.